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Archetype

Maker Family

The Maker

maker

The Maker

The Maker is equal parts artist and scientist. Good with their heads and with their hands. In pursuit of what is real, authentic and original. Employing homo sapiens’ unique ability to use sophisticated tools—from buildings to culture – what makers make is the world around us. They are curious and creative but not only in the service of self-expression. On one end they are cultural pioneers covering music, art, literature and more. On the other, they are world-building architects and designers, merging creativity with mathematical principles and a knack for simplifying the complex to design elegant solutions to real world problems.