Schedule an Archetypes & Avatars webinar

Join Dean and Alison for an hour-long introduction to Archetypes and Avatars to ensure your existing or future brand is set up for success. The live presentation includes a fifteen minutes question and answer period at the end of the presentation.

This Webinar is perfect for:

1. Large organizations who are preparing to begin a rebranding process
2. Startups and organizations developing a new brand or product from scratch
3. Anyone who finds their current brand strategy is not working as a clear blueprint for behaviour

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The team

Dean Foerter
Founder, The Distillery Group

Dean is an expert in combining purpose-based brand strategy with innovation to transform brands into platforms for growth. Award-winning former Chief Strategy Officer of J. Walter Thompson with over 20 years experience in advertising agency account planning, market research and new product innovation. Accustomed to leading multiple disciplines to create team-based solutions. Global and local experience on tier one companies and challengers from virtually every category, with extensive experience on Financial Institutions, CPG, Retail, Beverage Alcohol, Cannabis. His core competencies are brand strategy, innovation, brainstorm facilitation and training.

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Alison Garnett
Founder and Creative Director, Field Trip & Co

Alison is a Toronto-based creative director with over 20 years of global and national design, advertising and digital experience. Through the course of her award-winning career, Alison’s work has spanned various industries including automotive, retail, consumer-packaged goods, professional services, telecommunications and not-for-profit. In 2017 she founded the Design Agency Field Trip & Co, focusing on branding and design and having adventures.

Prior to launching Field Trip & Co she was a creative director at SapientRazorfish where she worked with top tier brands including Chrysler, Porter Airlines, Loblaws and Cadillac Fairview.