The Architect

The Architect designs and creates the infrastructure of our world. Highly knowledgeable and specialists in complex systems, they have an eye for the big picture, but an ability to craft the smallest detail. Their aim is to imagine and build a world with the optimal (even ‘perfect’) user experience – intuitive, pleasurable, simple and productive – be it offline or on. You may not notice their work (in fact they would prefer it stay invisible), but you will feel it. They are the systems thinkers – strategists, engineers, planners, and designers – building the ‘world’ we live in. Both real and virtual. Today and tomorrow.