The Trailblazer

The Trailblazer is a rugged individualist motivated by one simple goal – to be first. The first to discover, the first to try, the first to create. So they need freedom, not for its own sake, but so they can be an entrepreneur of their own fate. So that no one can stand between them and the absolute thrill of leading the charge into uncharted waters. They don’t watch trends.  They make them. Born with an entrepreneurial spirit, and a vision all their own, these are the pioneers of new categories, markets, products, ideas and technologies. But at their best, they are even more than this; they are the authors of human progress itself. After all, someone’s got to be first.