The Commander

The Commander is large and in-charge. Confident, competent and always in control, they were born to lead and are unapologetic about their alpha status. As the ultimate boss or coach, they are respected not because of a title but because they have earned it on the battlefield. They represent the epitome of hard-won success and empower others to be heroes in their own right by creating the right conditions for success—personal and societal. And when things don’t work out they are the first to take accountability. But most of all, what they give us is confidence. That no matter how dark things might get, victory is inevitable.